Together, we create tomorrow’s product range
Services
The project
We have had a close and progressive collaboration with Elkjøp for two years. A year and a half ago, our first product launched in stores – and since then, the partnership has continued to grow stronger, driven by shared ambitions for high standards, flexibility, and sustainability.
Elkjøp was looking for a partner who could move quickly, adapt to different needs, and handle both small and large volumes with the same level of precision. With nearly 40 years of production experience in Asia, we have built strong, long-term relationships with factories we know well – and visit regularly. This gives us flexibility, control, and predictability throughout the entire value chain.
For both parties, responsibility is a prerequisite, not an add-on. Our systematic work with sustainability and social responsibility ensures that Elkjøp can feel confident that the products are delivered to a high standard – all the way from production to store.
Every product begins with close dialogue and a clear ambition: to understand both today’s needs and tomorrow’s demand. Together, we explore the market, attend trade fairs, and capture new impulses – always with our eyes on the future. We follow trends on social media, analyze developments, and work purposefully to stay one step ahead.
As our Project Manager Alexander says:
“In a partnership like this, you need to have your eyes everywhere – you never know when you’ll come across a great idea.”
It’s about curiosity, speed, and the willingness to create something new together.
Thomas at Elkjøp describes us as professional, flexible, and competitive. He particularly highlights our sustainability expertise, our extensive production experience in Asia, and the fact that we have design and development gathered in-house as decisive factors in making us a natural match.
Together, we are expanding the product range, meeting new needs, and creating added value – both for the store and for the customer.